I came across this advert by Consat where the idea they are trying to push is that they have something interesting to show round the clock however it shows come kind of prejudice. The central role in the advert is the housewife who is seen at every point watching TV from 9.30am to 9.20pm. Let's do a bit of a breakdown here;
9.30am Mum has finished school-runs, probably has breakfast and then sits to watch TV.
1.30pm She is still watching TV while she receives her guest
4.00pm After school-runs she is watching TV with her children
7.00pm They have probably had dinner and they still are watching TV
9.20pm Dad is back and the whole family is watching TV
I don't have an issue with watching TV, and there are sometimes when I feel like it I follow some series but to show that a housewife has nothing better to do with her time than to watch TV all day is rather offensive.
I am sure there are some people who do that, not only women and that, in my opinion, is a sign of depression. If as a housewife you spend all your time watching TV you clearly don't have a vision for your life, please check yourself, time and tide wait for no housewife.
As for Consat, please change that advert. That is a very lazy portayal of your creativity.
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